Carolyn Aronson is a successful entrepreneur, philanthropist, and the founder and CEO of It’s a 10 Haircare, one of the only Latina-owned professional haircare brands in the world. It’s a 10 Haircare was born out of Carolyn’s frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. She began with a star product, Miracle Leave-In, which quickly rose to fame through professional hairstylists and today sells 10 million bottles a year.

Once solely a stylist and salon owner, Carolyn has grown the company’s distribution from just two countries to 130, and announced full ownership of the company in 2017 when she bought out her partner’s share. Her tenacious spirit has made It’s a 10 Haircare the #1 brand in Ulta Beauty and Sally Beauty’s haircare categories, earning it a passionate following from hairstylists, consumers, and celebrities alike.

Carolyn turned a single product idea into a global beauty empire. From the cult-classic Miracle Leave-In to the launch of multiple brands like FAST Haircare and Rewind It 10, she’s built an ecosystem of beauty solutions rooted in simplicity, quality, and results.

As one of the only female entrepreneurs to wholly own a professional haircare brand, Carolyn shattered industry norms. She took full ownership of It’s A 10 in 2017 and has since scaled the business to international acclaim—all while remaining the face, voice, and heart of the brand.

Giving back is in Carolyn’s DNA. From hurricane relief in Puerto Rico to major initiatives with the Trevor Project, Comfort Cases, and GMA’s Hair Heroes, she continually uses her platform to uplift communities, celebrate diversity, and champion social impact.

Carolyn doesn’t wait for permission to innovate. Whether it’s launching a Super Bowl commercial as an indie brand, founding National Love Your Hair Day, or acquiring and rebranding companies like Nisim®, she constantly pushes the boundaries of what beauty entrepreneurship can look like.